IronSouth leases commercial washers and dryers to properties across Birmingham and the Southeast. No upfront equipment cost. A 48-hour service response from our own technicians. And every dollar the machines earn stays yours.
You're managing laundry you can't see, fix, or count.
On most properties, the laundry room is somebody else's equipment, serviced on somebody else's schedule, earning money nobody can verify. A machine goes down and it stays down. A check shows up and nobody knows whether it's the right number.
Meanwhile it's your leasing office taking the complaint, and your NOI carrying the shortfall.
What we hear from property managers
- Machines are old and break down constantly
- It takes days — sometimes weeks — to get a technician out
- Residents complain to the office, not the laundry company
- The revenue check arrives with no detail behind it
- No practical way to audit what the room actually earned
- Equipment sits in place long past the point it should have been replaced
One monthly payment. Everything included.
We buy the machines, install them, and keep them running. You pay a fixed monthly amount and keep control of the room — what residents pay, how they pay, and where the money goes.
Full Revenue Control
The money the machines earn goes directly to you. We don't hold it, count it, or send you a statement you have to take on faith. You set the price, you keep the income, and you can see exactly what every machine collected.
48-Hour Service Guarantee
Service requests come to us, not your maintenance staff. We guarantee a response within 48 hours in the Birmingham metro — and they're our employees, not a subcontractor we found that morning.
No Capital Request
No purchase order, no depreciation schedule, no board approval for a laundry room. A predictable operating expense that lands on the same line every month.
What the monthly payment covers
- New commercial washers and dryers, specified for your property
- Delivery, installation, and utility hookup
- Removal and disposal of your existing machines
- All service calls — no per-visit charge
- All parts and labor
- Coin, card, or mobile payment configuration
- Per-machine collection reporting
Four steps, and you're out of the laundry business.
We Walk the Property
In person. We count units and hookups, check utilities and venting, and look at how residents actually use the room today.
You Get a Written Proposal
The equipment we'd recommend, the monthly rate, the term, and what's covered. Plain language, no moving parts hidden in an appendix.
We Install and Haul Away
Delivery, hookup, testing, and removal of your old machines — scheduled around your residents.
We Keep It Running
Your residents and staff call us directly. We guarantee a response within 48 hours, and your team never touches a work order.
Properties where a broken washer is a real problem.
Multi-Family & Apartments
Shared laundry rooms and in-unit pairs across communities of every class. Ancillary income you can actually document, an amenity that works, and one fewer vendor your maintenance team has to chase.
Senior Living & Care Communities
Resident laundry for independent and assisted living — reliable, easy-to-use machines serviced fast, because for residents managing their own laundry, downtime isn't a minor inconvenience.
Student & Greek Housing
Residence halls, off-campus communities, and fraternity and sorority houses. High volume, hard use, and a service window that has to survive move-in week and finals.
Hotel
Extended-stay guest laundry that has to work every time — no dark machines during a full house. Fast service keeps a small amenity from turning into a guest complaint.
RV Parks & Marinas
Shared laundry facilities built for high turnover and outdoor conditions. Reliable machines for guests and long-term tenants alike, backed by the same 48-hour guarantee.
Something else? Tell us about your property — we're glad to take a look.
The national companies have call centers. We have trucks in Birmingham.
Our technicians, not a subcontractor
The person servicing your machines works for us. Same faces, same standard, same accountability — every visit.
You'll reach a decision-maker
No ticket number, no escalation path. When something goes wrong at your property, you talk to someone who can fix it that day.
Nothing hidden in the money
We don't collect your revenue, so there's nothing to reconcile and nothing to take on trust. No minimum number of turns to hit, no fine print to hunt for — you hold the keys and the deposits.
Equipment specified for your building
We spec machines around your utilities, your unit mix, and your residents' habits — not around whatever inventory needs to move this quarter.
Before you call.
What does the monthly payment include?
New equipment, delivery, installation, removal of your old machines, and all service, parts, and labor for the life of the lease. There is no per-visit charge and no parts invoice.
How long is the lease term?
Seven years — and that's by design, not a default. Seven years is roughly the useful life of a commercial washer before service calls start climbing, so it's the point at which replacing the equipment makes more sense than continuing to repair it. At the end of the term, we replace it — which means your residents are never living with machines that are past their prime. We'll walk through what that means for your monthly rate during the site visit.
Who collects the money from the machines?
With mobile pay, there's nothing to collect. Payments go straight to your account, so there's no cash sitting in a machine and nothing for anyone to count or carry. If some of your residents prefer coins, we can add a coin drop alongside mobile pay — the choice is yours, and either way you get per-machine reporting so you can see what the room actually earned.
How fast is service?
We guarantee a response within 48 hours in the Birmingham metro — not a target, a guarantee. Response times outside the metro depend on distance, and we'll tell you exactly what to expect for your property before you sign anything.
Can residents pay by card or phone?
Yes. We can configure equipment for mobile pay, card, coin, or any combination — depending on what fits your residents.
Are there minimums or hidden terms in the contract?
No minimum number of loads or turns per day — a slow month doesn't cost you anything. We're a local partner, not a national contract you have to decode, so we'll walk through renewal terms with you in plain language before you sign, and again well before the lease is up.
What happens to our existing machines?
We remove and dispose of them as part of installation. If your equipment still has value, we'll tell you and factor that into the proposal.
Where do you operate?
We're based in Birmingham and serve properties across Alabama and the surrounding Southeast. If you manage properties in multiple markets, tell us where — we'd like to hear about all of them.