IronSouth brings commercial laundry leasing to Birmingham and the Southeast — no national call center, no subcontracted technicians. Just a local team that answers the phone and stands behind the work.
Built around what property owners were tired of.
IronSouth started with a simple pattern we kept hearing from property managers: aging machines, slow repairs, and a laundry room nobody could really account for. We built the company around fixing exactly that — new equipment, our own technicians, and revenue that stays with the property.
What that looks like in practice
- Our own technicians — never a subcontractor
- You keep full control of the revenue
- A 48-hour service guarantee, every time
The people behind IronSouth Laundry.
Jack Segal is a Hoover, Alabama-based entrepreneur with deep roots in the laundry industry.
After attending Auburn University, Jack lived in Utah and worked in the hospitality business for several years, where he developed a strong sense of timely and efficient customer service.
Jack later returned to his hometown, where he has spent the past seven years managing and operating his family's highly-acclaimed laundromat business, "SoapBox," located in Hoover, Alabama, where he has built extensive operational experience in the sector.
Crawford Clark is a Birmingham native and University of Alabama graduate, with a background in customer service and relationship-driven sales built over three years at RMR 4x4, a high-end automobile dealership in Birmingham.
In 2025, he founded TC4 Holdings, a real estate and operating-company investment firm, and in 2026 co-founded IronSouth Laundry alongside Jack Segal. Crawford is active in the Birmingham community, including his work with the Greater Alabama Council of the Boy Scouts of America.